Reviewed · TOURS IN SANTORINI
Best of Santorini Customized Private Tour
Santorini is easiest to enjoy when someone else handles the roads, parking, and timing. This private customized tour lets you build a day around Oia, ancient Akrotiri, a black-sand beach, local villages, or wine tasting instead of following a fixed bus route. I like the flexible schedule and the chance to work with local drivers such as Theo, Dimitris, Vasilis, and Joanna. The main caution is simple: four to eight hours is not enough to see every stop listed, so you must choose carefully.
I also like the included pickup and drop-off, especially for cruise passengers dealing with the steep port and cable car connection. The price of $72.56 per person can be good value for a small private group, but admission fees, lunch, wine tasting, and cruise cable car tickets cost extra. Vehicle comfort deserves a little attention too, since one group of six found its vehicle tight and the rear fan too loud for easy conversation.
Key points before you book
- You choose the route: Combine Oia, villages, beaches, ruins, wineries, or a sunset stop according to your interests.
- The tour fits short port calls: A four-hour plan can cover several highlights without the structure of a large ship excursion.
- Pickup is included: Hotel, airport, and port pickup and drop-off are part of the service.
- The island’s best views come in different forms: Oia gives you postcard scenes, Profitis Ilias gives you a high overlook, and Santo Wines gives you caldera views with a tasting option.
- Costs can rise: Akrotiri, wineries, lunch, wine tasting, and the cruise cable car are not included.
- Ask about the vehicle: Private does not always mean spacious, especially for a group of six or more.
A private Santorini day built around your priorities

The strength of this experience is not the number of stops. It is the freedom to decide which parts of Santorini matter most to you.
You might want the classic white villages and blue domes. You might care more about ancient ruins and volcanic beaches. You might prefer a long lunch, a winery, or a quiet sunset away from Oia’s famous crowds. The driver can suggest a route, but you remain in control of the day.
That matters because Santorini’s attractions are spread across the island. Oia is in the north, Akrotiri and the lighthouse are in the south, and Pyrgos, Megalochori, and Profitis Ilias sit between them. A private car lets you connect these places without figuring out local transport or searching for parking.
The tour lasts approximately four to eight hours. Treat that range as a planning tool, not a promise that you can see every listed stop. A four-hour outing needs a short, focused route. An eight-hour day gives you room for a village, a viewpoint, one major sight, lunch, and perhaps a beach or winery.
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Oia, Finikia, and the famous blue-domed views

Oia is the obvious starting point for a first visit to Santorini. Its whitewashed lanes, blue-domed chapels, shops, cafés, and views across the caldera create the scenes most people picture before arriving.
You get about an hour here in the sample timing, though the private format may allow a different arrangement. That hour is enough for a brisk walk and photos, but it will feel short if you want to shop, sit for coffee, and explore every lane. If Oia is your top priority, ask for more time here and reduce the number of secondary stops.
Finikia, just outside Oia, offers a quieter contrast. Its cave houses, flower-filled courtyards, and narrow lanes give you a look at older village life without the same concentration of shops and lookout points. Ten minutes is enough for a quick photo stop, but not for a full walk.
An afternoon departure may include Oia at sunset. This is one of the tour’s most attractive options, but you should understand the tradeoff. Sunset in Oia is popular, and a 30-minute stop may focus on one viewpoint rather than a slow village visit. The Akrotiri Lighthouse can be used instead for a calmer sunset setting, according to the route offered.
Firostefani and Santorini’s high viewpoints

Firostefani sits just north of Fira and provides a useful photo stop near the island’s capital. You can see the sea, the volcano, and the white settlements spread along the high rim.
The listed visit is about 15 minutes, so think of it as a viewpoint stop rather than a full neighborhood walk. It works well when you want the classic blue dome and caldera scene but do not want to spend a large part of the day in another major village.
Profitis Ilias gives you a different view of Santorini. At the island’s highest point, you can look across the island toward neighboring islands, with the 18th-century monastery adding a quiet cultural stop. Twenty minutes is enough to pause, take photographs, and enjoy the outlook.
I like this pairing because it keeps the day from becoming a string of similar whitewashed lanes. Firostefani gives you the famous cliffside view. Profitis Ilias shows you how broad and dry Santorini really is from above.
Pyrgos and Megalochori for a slower village experience

Pyrgos is a good choice if you want a traditional Cycladic village rather than another major photo center. Its narrow alleys lead toward a medieval castle, with views over the island from the upper part of the village.
The planned 25-minute visit is brief but useful. You can walk a small section, see the castle area, and get a sense of the village’s shape. The slopes and stone lanes may be difficult for anyone with limited mobility, so discuss the walking needs of your group before finalizing the route.
Megalochori offers another quiet village stop. Its vaulted passages, bell towers, courtyards, and traditional architecture reward a slow stroll, though the suggested 20 minutes again makes this a taste rather than a full visit.
I would not schedule both Pyrgos and Megalochori on a short four-hour tour unless villages are your main interest. Choose one, then use the saved time for Akrotiri, a beach, or a longer meal.
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Black-sand and Red Beach stops

Perissa Black Sand Beach is the more practical beach stop. You can sit by the water, swim, and have Greek food at a beachfront taverna. The tour provider recommends a restaurant with complimentary sunbeds for its guests, but you are free to choose another place along the beach.
The suggested hour gives you enough time for lunch and a short swim. It also creates a welcome break from driving and sightseeing. If you are visiting on a warm day, I would choose Perissa over an extra winery unless wine is a major reason for booking.
Red Beach is more about scenery than a long beach stay. Its red volcanic cliffs and blue water make it one of Santorini’s most unusual coastal views. The visit is planned for about 20 minutes, including a short walk.
Take care here. The stop involves uneven terrain, and the cliffs are the main attraction rather than a broad area for relaxing. Use it for photographs and a quick look, not as a substitute for a comfortable beach afternoon.
Akrotiri, where the past is under volcanic ash

Akrotiri Archaeological Site is the most substantial historical stop on the route. This prehistoric settlement was buried under volcanic ash more than 3,500 years ago, preserving streets, multi-story buildings, drainage systems, and frescoes.
The planned visit lasts about 40 minutes and is independent. That gives you control over your pace, but it also means the driver is not automatically providing a licensed site tour. A professional licensed guide can be arranged for an extra fee if you want more explanation.
Admission is not included, listed at €20 per person. Add both the ticket and enough time to make the visit worthwhile. If ancient sites interest you, I would give Akrotiri priority over one of the shorter photo stops.
The site also pairs naturally with Red Beach and the lighthouse, all in the southern part of the island. That makes a south-focused route efficient. Trying to add Oia, Akrotiri, two beaches, and several villages into four hours would leave you rushing from car to car.
The Akrotiri Lighthouse as a quieter sunset choice

The Akrotiri Lighthouse sits at the southern edge of Santorini on a rugged cliff. The stop takes about 20 minutes and offers broad views toward the caldera and the Aegean.
For an afternoon tour, it can replace Oia as a sunset location. This is useful if you want open views and a calmer setting rather than Oia’s famous lanes. The choice depends on your taste: Oia gives you the iconic village setting, while the lighthouse gives you a more open coastal outlook.
The lighthouse is also easy to combine with Akrotiri and Red Beach. If your group prefers scenery, ancient sites, and less shopping, the southern route is probably the best use of your time.
Wineries, a wine museum, and a local brewery

Santorini’s volcanic soil supports distinctive wine grapes, especially Assyrtiko. Estate Argyros offers tastings in a polished setting, while Santo Wines combines wine tasting with caldera views, a shop, and an educational film.
Each winery stop is listed at about 30 minutes. That is enough for a short tasting, but not necessarily a leisurely visit with a long explanation. Wine tasting costs €40 per person, and it is not included in the tour price.
The Wine Museum Koutsogiannopoulos offers a different experience. It occupies a natural cave with a maze of corridors and presents Santorini’s wine-making story from 1660 to 1970. Choose this if you want the production story and an unusual setting rather than only a tasting room.
Ftelos Brewery gives the day a change of pace. The visit lasts about one hour and ten minutes, with an introduction to brewing and tastings of local beer styles. Admission is extra. It is a sensible pick for beer drinkers or for anyone who has already seen enough churches, ruins, and viewpoints.
Do not try to include several wineries and the brewery in a short tour. One drink-focused stop is enough for most schedules, especially if you also want lunch or beach time.
What the guides add to the day
The drivers are local English-speaking guides, and the strongest part of the service is the way they help shape the route. Theo is repeatedly praised for explaining island history, suggesting lunch and sunset spots, and adjusting the day around personal priorities. Dimitris is described as punctual and good at building a route after discussing what the group wanted to see.
Vasilis has also been singled out for being warm and helpful with a parent who had mobility challenges. That does not make the tour fully accessible, since Santorini’s steep lanes and uneven surfaces remain difficult, but it does show the value of having a driver who can offer practical help.
Joanna and Alexi are also named by people who enjoyed their guiding and flexibility. Staff assignments can vary, so treat these names as examples rather than a guarantee. You can still request a preferred guide when booking, but the available guide should be confirmed directly.
The driver is not always a formally licensed guide for every attraction. For Akrotiri, a professional site guide can be arranged at an additional cost. If history is central to your visit, ask for this before the day begins.
Pickup, cruise-port timing, and vehicle comfort
Hotel pickup usually takes place in the lobby or the nearest place a vehicle can reach. Airport pickup is in the arrivals area, with the driver holding a sign with your name.
Cruise passengers meet at the upper cable car station. The return cable car tickets are optional and cost €20 per person. Do not assume that walking down to the port is an easy backup. One party described the descent as roughly 700 winding steps and grueling even for active adults, while another group dealt with a cable car disruption caused by wind.
Build extra time into a cruise-day plan. A private vehicle can return you to the cable car area, but it cannot remove the queues or weather problems at the port.
Vehicle size deserves a direct question before booking. The fleet includes vehicles from seven to 50 seats, but a group of six was placed in a seven-seat vehicle and found the space cramped. Another complaint involved a loud rear fan that made conversation difficult. Most comments describe clean, comfortable vehicles, but ask what vehicle your party will receive, especially if you have six or more people or anyone with mobility concerns.
Is $72.56 per person good value?
At the advertised price of $72.56 per person, the value depends heavily on group size and your plan. For two people, the total is more than a shared bus excursion, but you gain hotel or port pickup, a private vehicle, an English-speaking local driver, bottled water, and control over the route.
For a larger group, the per-person cost can compare well with separate taxis and organized admissions. You also avoid spending part of the day waiting for a large group to board, unload, and follow a fixed schedule.
The extra costs matter. Akrotiri admission is listed at €20 per person, wine tasting at €40 per person, and cruise passengers may need €20 for round-trip cable car tickets. Lunch is not included.
The tour gets a 4.8 rating from 584 reviews, with 95 percent recommending it. That is a strong service record, but it does not change the basic tradeoff: the tour is best when you use its flexibility. If you simply want a guide to drive you past many sights without stopping, you may not get full value.
Free cancellation is available up to 24 hours before the start time. Changes or cancellations inside that window are not accepted for a refund.
Who should book this Santorini tour?
I would choose this tour for a cruise stop, a first visit with limited time, or a family group that wants private transport. It also suits you if you have a clear wish list but want a local driver to refine the order and suggest a good lunch or sunset point.
It is less suitable if you want long guided walks, a formal history lecture at every site, or a guaranteed large vehicle. Santorini’s steep paths and rough surfaces can also make the day tiring for anyone with mobility limits, even when the driver is helpful.
Before booking, decide on your top three priorities. My own practical combinations would be Oia, Firostefani, and a winery for classic views; Akrotiri, Red Beach, and Perissa for the south; or Pyrgos, Profitis Ilias, and Megalochori for villages and high views.
Should you book it?
Book it if you value control, private transport, and local advice more than a fixed sightseeing script. The chance to swap a winery for a beach, shorten a village stop, or arrange a sunset at the lighthouse gives this tour real use on a short Santorini visit.
I would confirm the vehicle size, the exact pickup point, and the extra admission costs before paying. Then keep the itinerary realistic. Choose a few places and enjoy them instead of trying to collect every stop on the island.
FAQ
How long does the Best of Santorini Customized Private Tour last?
The tour lasts approximately four to eight hours. The shorter option requires a focused route, while the longer option gives you more time for villages, beaches, historical sites, wineries, or lunch.
Is hotel pickup included?
Yes. Hotel pickup and drop-off are included. The meeting point is normally the hotel lobby or the nearest accessible place for the vehicle.
Where do cruise passengers meet the driver?
Cruise passengers meet at the upper station of the cable car. The driver or guide will hold a sign with your name.
Are admission fees included?
No. Admission to Akrotiri is not included and is listed at €20 per person. Winery and brewery visits also have additional charges, and wine tasting is listed at €40 per person.
Can I visit Oia at sunset?
Yes, but the Oia sunset option is available only with an afternoon departure. The Akrotiri Lighthouse may also be used as an alternative sunset stop on an afternoon tour.
Is the tour private?
Yes. Only your group participates. The tour includes private transportation and a local English-speaking driver or guide.
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